What is the primary function of Profile Masters in Okta?

The primary function of Profile Masters in Okta is to act as a source of truth for user profile attributes. This means that Profile Masters are responsible for maintaining the authoritative version of user profile information, ensuring consistency and accuracy across the organization. When an attribute—such as a user's name, email, or phone number—is updated in the Profile Master, it propagates those changes to other systems and applications that rely on this information. This centralization helps organizations maintain up-to-date and reliable user profiles, which is critical for effective identity and access management.

The other options do not accurately define the role of Profile Masters. While it is true that applications can hold user details and that user account management is essential, these tasks do not encapsulate the specific responsibility of serving as the authoritative source for user profile attributes. Similarly, the deletion of inactive user accounts is a separate management task that falls under user lifecycle management rather than the primary function of Profile Masters.